The Board: Premium Advertising on Media Newsletters

The Board Newsletter Ads:

A prominent sponsorship slot with a 1000 x 600 pixel image and 50 words of text is now available on the authoritative media-entertainment email newsletters Study Hall, Hot Pod, Today in Tabs, and Deez Links, reaching a maximum of 60,000+ subscribers at 50%+ open rates.

Rates start at $2,000 for a one-week placement and vary with a-la-carte newsletters and volume buys. Inquire by emailing [email protected] or filling out the questionnaire here.

Our Audience: 

New York City-heavy, millennial-heavy intense media consumers. Subscribers range from executives and editors at the highest levels of the industry — especially at Spotify and audio company C-suites — to well-known staff and freelance journalists.

Our readers include New York Times media columnist and ex-BuzzFeed editor-in-chief Ben Smith; CNN’s Brian Stelter; Craig Newmark of Craigslist; Wes Lowrey; Gimlet’s Lydia Polgreen; and New York Times reporter Taylor Lorenz. Plus tens of thousands of podcast, newsletter, direct-to-consumer, and subscription media fans.

The Ad Slot:

Ads run once a week maximum in each newsletter, on Mondays, in the middle of the newsletter’s content. Here’s an example of what the ad can look like:

Previous Clients:

Sponsorship clients include On Deck, Voice.com, Lux Magazine, Trupo, Judd Legum’s Popular Information.

Newsletter Details:

Study Hall: A weekly newsletter report from our staff members on journalism and the media industry, with a hyperactive community of freelance journalists. (6,000+ paid subscribers.)

Hot Pod: The authority on the audio industry, breaking news and reaching everyone in podcasting, founded by Nick Quah. (20,000+ free subscribers.)

Today in Tabs: The media’s favorite daily recap of news, commentary, and memes that documents and drives the Twitter conversation, founded and written by Rusty Foster. (25,000+ free subscribers.)

Deez Links: Daily-ish commentary on media, culture, and all the latest things to read or watch from influential writer Delia Cai. (10,000+ free subscribers.)

Pricing: 

Rates start at $2,000 for a one-week placement and vary with a-la-carte newsletters and volume buys. Only one ad runs each week, on Monday.

Newsletters are available together or separately, with pricing adjustments. Average click-through rates and audience demographics are available on request but data tracking for the ad is the responsibility of the client.

Inquire by emailing [email protected] or filling out the questionnaire here.