Setting The Scale

Willy Blackmore contemplates the shallowness of The Messenger, digital media’s latest buzzy startup.

by | May 24, 2023

  After months of media news dominated by layoffs and site closures, there was a story of a different kind last week: a new website launched, The Messenger, which has the grand aspiration to scale up to 100 million monthly uniques, which (as Nieman Lab’s Joshua Benton pointed out) is a little less than the […]

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