The 2022 Media Classified Ads

WANT TO RUN A CLASSIFIED AD? 

Great to hear! For 2022, we’ve partnered with two newsletters — Links I Would G-Chat You If We Were Friends and Words of Mouth — to help distribute Classified Ads to up to 40,000+ hyper-engaged readers. With three tiers of paid ad placements, we offer flexibility in both price and scope to make sure your ad is perfectly placed. 

Please note that all ads MUST be booked through our ORDER FORM. For all other inquiries, please email chris@studyhall.xyz with “Classified Ad Question:” in the subject line. 

Ad Length: 280 characters.

Approx. Subscribers: 4,100+ for Study Hall; 12,300+ for Links I Would G-Chat You; and 24,600+ for Words of Mouth.

Average Open Rates: 38% for Study Hall; 39% for Links I Would G-Chat You; and 56% for Words of Mouth.

Region: NYC-heavy.

Good for: Newsletters, podcasts, media job listings, freelance assignments, and products and services designed for digital workers. 

Subscribers: Journalists, editors, media executives, and digital culture followers.

Previous Clients: BuzzFeed News, XTR Documentary Studio, NYU, NY Public Radio, Off The Record, The Nation, bonsai, and more.

For examples of our Classified Ads and testimonials from previous customers, please scroll to the bottom of the page.

 

TIER 01: SH OPPS

SUBSCRIBERS: 4,000+

Our base tier will place your Classified Ad in Study Hall’s weekly Opportunities newsletter, which runs every Wednesday. With our two- and four-week options, we also offer advertisers the opportunity to purchase a one-time, custom Ad posted in both the Slack and Listserv of Study Hall. This option is available throughout all three pricing tiers. 

 The pricing options are as follows:

  • 1 Week: $150
  • 2 Weeks: $300, or $400 with Slack/Listserv post
  • 3 Weeks: $450
  • 4 Weeks: $600, or $700 with Slack/Listserv post

 

TIER 02: SH OPPS + LINKS

SUBSCRIBERS: 16,000+

Our middle tier will place your Classified Ad in Study Hall’s Opportunities newsletter, which runs every Wednesday, as well as Caitlin Dewey’s ​​Links I Would G-Chat You If We Were Friends newsletter, which runs every Friday. 

With our two- and four-week options, we offer advertisers the opportunity to purchase a one-time, custom Ad posted in the Slack and Listserv of Study Hall. This option is available throughout all three pricing tiers. 

 The pricing options are as follows:

  • 1 Week: $300
  • 2 Weeks: $500, or $600 with a SH Slack/Listserv post
  • 3 Weeks: $750
  • 4 Weeks: $950, or $1,050 with a SH Slack/Listserv post

 

TIER 03: SH OPPS + LINKS + WOM

SUBSCRIBERS: 41,000+

Our middle tier will place your Classified Ad in Study Hall’s Opportunities newsletter, which runs every Wednesday; Caitlin Dewey’s ​​Links I Would G-Chat You If We Were Friends newsletter, which runs every Friday; and Rachel Meade Smith’s Words of Mouth, which runs every Monday.

With our two- and four-week options, we offer advertisers the opportunity to purchase a one-time, custom Ad posted in the Slack and Listserv of Study Hall. This option is available throughout all three pricing tiers. 

 The pricing options are as follows:

  • 1 Week: $500
  • 2 Weeks: $1,000, or $1,100 with a SH Slack/Listserv post
  • 3 Weeks: $1,500
  • 4 Weeks: $1,900, or $2,000 with a SH Slack/Listserv post.

 

HOW TO ORDER:

Fill out our web form! Once all the info is complete, we’ll email you to confirm the copy for your ad and process your payment. Please note that all payments are currently made through PayPal. If this is an issue, please email chris@studyhall.xyz with “Classified Ad Question:” in the subject line.

Please note that Ads often fill up two to three weeks in advance, and listings in our newsletter are limited to 280 characters, while Slack/Listserv listings can be up to 200 words.

 

CLASSIFIED AD EXAMPLES:

The ads look like this in a Study Hall Opportunities newsletter. For examples of Slack/Listserv posts, please email chris@studyhall.xyz with “Classified Ad Question:” in the subject line for more information.

 

SATISFIED CUSTOMERS:

Kathleen Flood / XTR: “After I posted my Classified Ad for documentary pitches, my inbox was flooded almost immediately. I am really impressed with Study Hall’s vast network of engaged freelancers from so many different backgrounds. The relationships I’ve built both with Study Hall and its members have been invaluable.”

Deborah Carver / The Content Technologist: “Just wanted to say that I’ve been thrilled with the response so far. As someone who advises people on audience and marketing budgets, you can absolutely charge more.”

Mason Currey / Subtle Maneuvers: “I bought a classified ad hoping for new subscribers to my newsletter, but I honestly didn’t expect it to be this effective. By the end of the day I had my biggest-ever spike in new subs. Very impressed!”

Robert Stephensbonsai: “The Study Hall community is so strong. I was amazed at the response to a job posting. Not only did I get a ton of responses, but the quality of each inbound was super-high.”